It invited participants to create handwritten anti-fear messages, turned them into magnets, and placed them in public places all over the globe for participants to discover.
Over the five years it was active, hundreds of messages were delivered in more than ten languages.
Once a message was found, the recipient could report their find and share a little something about themselves and what they thought when they found it.
They could then either keep it or choose to put it out again, for someone else.
